HEIDI MONTAG LOSES FASHION LINE

Heidi Montag


"The Hills" star Heidi Montag has had her clothing line with Anchor Blue scrapped after only just seven months after its widely public launch. The reality television star turned designer for her budget Heidiwood line, which debuted in April. But bosses at Anchor Blue have chosen not to renew her contract, so they can focus on their own fashion line. Marla White, director of marketing at Anchor Blue Retail Group, says, "Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on -- denim."

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