Trisha replaced Asin !

ldppeIijidiTrisha has more reasons to smile.

In her long standing running feud with Asin, she has won a major battle. She has replaced Asin in Fairever fairness cream ad.

 

Fairever is one of the most successful fairness creams in the country.

Asin and Fairever go back a long time, it was Asin's first major ad she did after becoming a movie star.

A brand manager said: "Asin was face of Fairever for the last so many years. Her relationship with CavinKare the maker was special, and was their longest ever brand ambassador. I don't know what went wrong, and has come as a surprise when Trisha shot the Fairever ad campaign."

Last week Trisha shot the ad with ace photographer Venket Ram in Chennai.