Trisha has more reasons to smile.
In her long standing running feud with Asin, she has won a major battle. She has replaced Asin in Fairever fairness cream ad.
Fairever is one of the most successful fairness creams in the country.
Asin and Fairever go back a long time, it was Asin's first major ad she did after becoming a movie star.
A brand manager said: "Asin was face of Fairever for the last so many years. Her relationship with CavinKare the maker was special, and was their longest ever brand ambassador. I don't know what went wrong, and has come as a surprise when Trisha shot the Fairever ad campaign."
Last week Trisha shot the ad with ace photographer Venket Ram in Chennai.