Mankatha will be launched in an innovative manner on August 10!

The music of Ajith's much awaited Mankatha will be launched in an innovative manner on August 10, 2011. Cloud Nine Movies and Sony Music have decided to launch all the songs of Mankatha on a leading radio channel. So tune into your favourite radio station to listen and enjoy the songs of Mankatha along with an interactive chat with Yuvan Shankar Raja and Venkat Prabhu. The audio CDs will also hit stores on the same day.

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Sony Music has already launched an online pre booking offer which has witnessed a tremendous response. Sony Music is also leveraging its partnership with mobile operators to ensure that songs are available to music lovers and fans as caller back ring tones and through other streaming avenues on the mobile platform.

Directed by Venkat Prabhu, the film also stars Trisha, Lakshmi Rai, Premji Amaren, Arjun and Vaibhav in prominent roles. Mankatha is an action thriller which is rumoured to narrate the story of match-fixing sagas in international cricket matches.